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Picture of ChrissyB
Posted
How many tourism businesses are using blogs as a marketing tool?

We started a blog as a press room that's linked off of our main page. Just curious as to how we could promote this.

Chrissy Blackwell
Tuscarawas County CVB
 
Posts: 5 | Location: New Philadelphia, Ohio | Registered: February 09, 2007Edit or Delete MessageReport This Post
Travel & Tourism Staff
Picture of Kim Towne
Posted Hide Post
I think it a very good question. I couldn't find any specific research on how many tourism businesses use blogs as a marketing tool, however I did find a few articles that contain good information.

The first is a blog study by the University of Massachusetts called "Behind the Scenes in the Blogosphere."

The second is another study by them on blog growth called "The Hype is Real."

Both contain interesting information on utilizing blogs and the growth of blogs.

The other resources I found are specifically related to blog press releases.

Is Facebook the New Press Release?

and

Social Media Releases - Everything You Wanted to Know

I hope those help! I'd love to hear from others who use blogs on their tourism site.
 
Posts: 17 | Location: Columbus, OH | Registered: January 08, 2007Edit or Delete MessageReport This Post
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